Norm Coating expands coating capabilities - FASTENER EUROPE MAGAZINE
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Norm Coating expands coating capabilities

Norm Coating, a global leader in advanced coating solutions with over 25 years of industry expertise, has launched new high-capacity cataphoresis and powder coating lines at its Sakarya facility. Focused on meeting the evolving needs of the automotive, home appliances, electronics, furniture, construction, and machinery sectors, the company continues to advance its technology to serve OEMs and Tier 1 suppliers more effectively.

Norm Coating’s new cataphoresis line offers an annual capacity of 3 million square meters, delivering exceptional corrosion protection for the cast, sheet metal, and aluminum components. The system uses IoT-driven automation for real-time furnace temperature adjustments, optimizing energy usage and coating quality. With 20+ cubic meter tank volumes, the line accommodates large automotive parts (up to 3,300 mm x 1,500 mm) and is perfect for high-durability components such as chassis, suspension, and structural parts.

Cutting-Edge Cataphoresis Coating Line: Precision, Efficiency, and Sustainability
With 20+ cubic meter tank volumes, the line can accommodate large automotive parts (up to 3,300 mm x 1,500 mm), ensuring seamless integration into global supply chains. Its advanced electrodeposition technology ensures uniform coating on sharp edges and hard-to-reach areas. It is ideal for automotive chassis, suspension, and structural components that require high durability and consistent quality.

High-Efficiency Powder Coating Line: Optimized for Complex Geometries
The high-efficiency powder coating line is designed for scalability and high throughput, with an annual 1 million square meters capacity. Featuring specialized hangers and dual-direction automatic spray guns, it delivers precise finishes on complex geometries. The high-speed conveyor system (2 m/min) enhances production efficiency, while the system's expandable infrastructure allows for future capacity growth. Its hanging capacity of 2,700 mm x 1,300 mm is well-suited for large and heavy-duty components.

The high-speed conveyor system (2 m/min) enhances production efficiency, while its expandable infrastructure ensures future capacity growth. With a hanging capacity of 2,700 mm x 1,300 mm, the system can handle significant, heavy-duty components, providing OEMs and Tier 1 suppliers with a reliable, high-performance coating solution.

Strategic Investment for Global Supply Chain Integration
Commenting on the launch of the new coating lines, Norm Coating Business Unit Director Tamer Avcı stated, "This investment highlights our dedication to delivering high-performance coating solutions to global industries, particularly automotive. By embracing advanced automation and expanding our capacity, we’re enhancing efficiency, driving cost savings, and improving product quality for our partners."

With 900+ employees and nine production facilities across Salihli, İzmir, and Sakarya, Norm Coating has established itself as a key player in the international coating industry. Its strategic location enables fast, efficient supply chain integration for European and global manufacturers, ensuring on-time delivery with optimized logistics.

Why Automotive OEMs & Tier 1 Suppliers Choose Norm Coating?
✅ Cost Efficiency: Automated processes reduce waste and optimize resource utilization, resulting in lower total cost of ownership (TCO).
✅ Superior Coating Quality: Advanced electrodeposition ensures uniform thickness on critical components such as chassis parts, brackets, and suspension systems.
✅ Sustainability: Water-based cataphoresis coating eliminates solvents, offering an eco-friendly alternative to traditional coatings.
✅ Scalability & Flexibility: High-capacity infrastructure supports large-scale production demands with customizable coatings for various materials.
✅ Optimized Supply Chain: Strategically located in Turkey, offering fast delivery to European markets through a robust logistics network.

What is Cataphoresis Coating?
Cataphoresis coating (or e-coating) is an advanced electrochemical process that applies a uniform protective layer on metal components. It is widely adopted in automotive manufacturing due to its exceptional corrosion resistance, precise application, and eco-friendly composition.

Key Benefits of Cataphoresis Coating:
--> Superior Corrosion Protection – Extends component lifespan in harsh environments.
--> Uniform Coverage – Evenly coats sharp edges, cavities, and hard-to-reach areas.
--> Eco-Friendly – Uses water-based materials, eliminating the need for harmful solvents.
--> Cost-Effective – Reduces material waste and offers lower per-unit coating costs.

With advanced automation, sustainable technology, and a focus on cost efficiency, Norm Coating continues strengthening its position as the preferred coating partner for the global automotive industry, ensuring top-tier solutions for its partners.