BMW to continue investing in China - FASTENER EUROPE MAGAZINE
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BMW to continue investing in China

BMW China chief Jochen Goller said at the 2020 BMW China Innovation Day that the company is and will continue investing in China.

"China will obviously play a leading role in shaping the future of mobility. So, we are and will continue investing in China," said Goller, president and chief executive officer of BMW Group Region China, at the online event.

"Our R&D footprint in China is the largest outside Germany, with 1,100 engineers, including more than 300 digital developers," he said.

Meanwhile, Goller said that his company is open and willing to drive innovation through partnerships.

"This is true on the global side, and in particular a core pillar of our digital strategy in China -- we build strong partnerships with Chinese powerhouses," Goller noted.

On the same day, BMW and Chinese tech giant Tencent announced to enhance cooperation in the digitalization field by integrating Tencent WeScenario and WeChat into BMW's in-car system, starting with WeScenario this year, followed by WeChat.

In the second quarter of this year, sales of BMW and MINI in China rose by 17 percent year-on-year, according to a recent statement of the Munich-based company.