by Sergio Milatias
Editor in Chief of Revista do Parafusos
After opening a new office in China, the fastener manufacturer giant in Latin America expands its activities and advances in the Asian market.
As part of his strategy market expand, the Cia Industrial H. Carlos Schneider (Ciser), the Brazilian Fastener Manufacturer leader, announces some actions to mark its position as a relevant supplier in the Asia-Pacific region.
On October last, the Ciser inaugurated a new and modern office in Changzhou City, Jiangsu Province, China. The event was attended by some executives from major Ciser customers, such as WEG, Marcopolo, Progeral and Karl Mayer, in addition to Henry Osvald, president of BraCham (the Brazilian Companies in China for Industry, Commerce and Technology Association), and Susan Zou, a Chinese government representative. On the occasion, the new company was presented as Ciser Fasteners Jiangsu Ltda.
“We want to expand our share on Asian market, not just in China, and to get consolidate the Ciser name in the Asia and Pacific regions as a whole", said Renato Fiore, company sales director.