Milestone in Greifswald: Würth opens 600. Branch office - FASTENER EUROPE MAGAZINE
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Milestone in Greifswald: Würth opens 600. Branch office

Adolf Würth GmbH & Co. KG has its 600. Branch opened in Germany: With the new branch in Greifswald, Mecklenburg-Vorpommern, Würth achieves another milestone for the successful expansion of the multi-channel strategy.

At the ceremonial reopening on the 22nd In April 2024, in addition to Torsten Elias, Managing Director Sales of Adolf Würth GmbH & Co. KG, Maria Würth, Deputy Business Unit Manager Art and Culture in the Würth Group, Christian Würth, Head of Services & Systems at Adolf Würth GmbH & Co. KG, and Frank Schneider, Managing Director of Finance at Adolf Würth GmbH & Co. KG, also participated. "The opening of the 600th for us, branch is another important step in the transformation of our business model into omnichannel - a seamless, integrated customer experience across all channels. Because our goal is to always be where our customers need us," Torsten Elias emphasized at the opening.

The new branch in the university and Hanseatic city of Greifswald is a Würth24 branch. This allows craftsmen and traders to shop beyond the usual opening hours from 7 a.m. to 5 p.m. from Monday to Saturday. On a sales area of over 500 square meters, customers will find an assortment of almost 5,000 Würth products: from fastening material, hand tools and machines to work clothes and chemical-technical products. In addition, numerous other services such as logo printing, click and collect with the Würth app, self-checkout as well as the ladder and fall protection check (expected from summer 2024) are offered in the new branch in Greifswald. Last but not least, the newly developed innovation hub Würth makes products, services and systems tangible for the customer via VR glasses.

For Würth, the focus on the needs of customers is an elementary part of strategic corporate management. This includes the offer of high-quality products, best service and regional proximity.